The rise of Internet Video has opened up incredible opportunities for real estate sellers who want to market both their business and their property listings on the web. Since real estate is primarily a visual medium, it makes a lot of sense to take advantage of these new tools by showcasing your listings with video online. In fact, as a real estate seller you've probably heard this already somewhere within your immediate circle of influence. In this short piece we're going to explore why there's 'so much buzz' right now about video and podcasts inside the real estate industry, and also help explain how you can begin taking advantage of these new tools right away in order to start reaping the many rewards for your business.
Since over eighty percent of consumers looking for a property start their search on the Internet, using video podcasts enables you to offer your potential clients a compelling visual display of your property listings while also allowing them to find and identify your business across the web, wherever your videos are posted. In the heavily-populated realm of online real estate, this serves as a huge advantage to agents and sellers who are looking to "rise above the noise" online.
Today's real estate consumers want an experience, and they want it on the internet. In fact, over 80% of all home buyers begin their search on the web. By using video podcasts for your property listings, you can give your potential customers a better view of their new potential property or community while at the same time making you and your business much more marketable on the web. Experts predict that the number of online video-based home tours will multiply dramatically over the next couple of years due to several factors, including competition for listings and increasingly affordable and easy to use tools for real estate sellers looking to market their properties on the web.
For real estate agents, video podcasting takes the concept of a virtual tour to the "Web 2.0 level" by adding the power of broadcasting and RSS syndication to your listings. RSS stands for 'Really Simple Syndication', and it allows your viewers to 'subscribe' to your podcast channel so that they can receive your new podcast listings or updates as soon as they're created. This means that your potential clients do not have to go specifically to your web page to find and view your properties, as they can now find you all over the web and even receive your new video property listings however they prefer. The RSS feeds that accompany your media files will allow your viewers to subscribe to your videos for free, enabling them to receive your new video tours in their web browsers, cell phones, iPods and other mobile devices automatically.
For this reason, it's important to distribute your video content to the full range of internet destination sites which are aligned with the podcasting and web video mediums. A thorough distribution strategy greatly improves you own website's organic and direct referral Web traffic from search engines, and bett.
Speaking of search engines, Google recently announced that they are now including video clips in their organic search results, so a location in their top 10 just became a whole lot more valuable - and in many respects much more achievable. Yes - this IS a big deal! So who's going to claim these results? The agents and sellers who leverage video listings early...and also leverage them properly. Since professional podcasting services can help ensure that your video listings are correctly formatted and distributed to all of the best online podcast & video destinations, using such a service can help you attract amazing results in terms of your search engine visibility as soon as you begin broadcasting your video property listings across the internet.
If any of this sounds at all complicated, confusing, or time-consuming - it doesn't have to be! You can simply use a professional real estate podcasting service to handle all of the underlying technologies for you. This will help ensure that your video property listings get onto the web and out to your audience and potential customers without wasting your valuable time, costing you a lot of money or causing you to reinvent the wheel. As a real estate agent, we all know that you are likely very busy. If you fall into this category, then employing full-spectrum real estate podcasting service may just be the perfect solution right now for igniting your real estate business online!
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